SEO 7 Secrets

Seo Secrets- How to Rank High in Google (7 Secrets)

This post discusses the top 7 Seo secrets which is helpful in making a

 website more search engine friendly. You must use these tactics in order to get huge traffic to your websites. 

SEO SECRETS

Secret 1 – Domain Authority

Websites that rank high have a high domain authority can. 

Therefore you must build backlinks  in the correct manner

 so as to increase the domain authority of your website. 

To learn more about domain authority, readSeoresearch series

 on domain authority and its relevance on Google search results.

Secret 2- LSI

LSI stands for Latent SemanticIndexing. It is a measure to

 accurately predict the contents of the web page.

 Read more about Latest Semantic Indexing. 

Content written keeping in mind the LSI research ranks high on search engines.

See the seo research series on - How does Google applies semantic search 

Secret 3- Using Keywords in the target areas of the web page

Sites that use keywords in the main target areas like the title tag,

 description tag, H1 tag, Alt tag etc ranks high. But make sure not to do

 use it excessively or else your site might get penalized.

Of course you first need to find out the keywords that would do best for your business.

Secret 4- Keeping Quality Content on your site

You must keep quality content on your site because this is 

the basic thing which every user is looking for or more appropriately

 searching for. If your website answers users queries deeply and

 effectively, Google and other search engines would rank you high. 

To get some idea, read what is good content?

Secret 5- Getting Backlinks and Citations

From where you can get backlinks completely depends upon your Seo

 strategy but getting backlinks is the most trusted Seo secret.

 This is the most important metric for ranking high.

 Get backlinks from authoritative sources and watch the magic happen.

Also getting citations is really helpful in local Seo. 

So instead of ignoring citations, you must concentrate on it.

Secret 6- Maintain Social Media Balance

Social Media is taking a big leap and search is following that. News, stories

, events shared on popular social media channels are indexed almost

 immediately and given rankings. Use this to your success and make

 it a strategy to regularly share your website’s inner pages with your

 targeted audience. This is a part of marketing so you must follow the rules of marketing.

Secret 7- Follow Search Engine Guidelines

The biggest secret to Seo is following the search engine guidelines.

 I strongly recommend every Seo to follow these guidelines.

 This would help you to create strategies that take you in the right direction. 

There is no need in getting temporary rankings.

 Doing Seo in the right direction would take to higher up in rankings with stable

 position which would remain least affected with Google updates. 

What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.

Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.

Patricia J Tuley is a Technology research analasis. You can visit my site [http://www.seoarticlesonline.com] for more great information on search engine optimization and products.

the SEO system

Article Source: http://EzineArticles.com/347015

SEO Optimization

SEO optimization

Google is Australia's most popular search engine. It has become critical to have SEO Optimization for Google. In the period 2007-2008, 87.81% of all searches conducted in Australia were done via Google. Year upon year Google continues to increase its market dominance, achieving 11.79% growth in this period over the previous year (Hitwise, 2008). Google is the world's most powerful search engine, attracting almost nine out of ten searches conducted overall. Search engines remain the primary way that internet users navigate to key industry categories and find information regarding the products and services they buy.

Research, dedicated to the study of the behavior of search engine users has proven that when your website has SEO Optimization and it appears in the top three organic results it will generate the most traffic. This is due to the following reasons:

• The eye naturally reads left to right, top of page to bottom of page. This instinct is no different for someone reading a result in a search engine to someone reading a newspaper or novel.
• A top search engine result is the most visible to the search engine user. Only SEO Optimization achieves this.
• The search engine user considers the top search engine result to be the most relevant to their search, then the second search result to be the second most relevant, the third to be the next most relevant, and so forth. The chance of a search engine user trusting a result decreases dramatically with each listing down the page. SEO Optimization can put you at the top of search results.
• The top three search engine results generated are the most convenient and the easiest for the user to access.  A top result requires minimal effort by the search engine user. The top three results are achieved through proper Search Engine Optimization.

It is also highly unlikely that the user will proceed to results that are listed beyond the first page. This is why it is so critical you have SEO Optimization to ensure you can be easily found at the top of the first page in Google, Australia's most popular search engine.

In an age where search engines have become one of the most powerful mediums for information dispersion, a critical need for a SEO Optimization has arisen. Companies that incorporate a SEO Optimization focus into their media mix can have greater success across their entire marketing strategy. This is because effective SEO Optimization can be felt across all other mediums, perhaps even leading to the ultimate success of other marketing methods. For example: A consumer sees a company's brand on an alternate campaign, such as a billboard or TV advertisement. This stimulates their interest in the company's product. The consumer will then go on to search for the product category in Google. At this stage, their trust in the brand is likely to be strengthened, if they in turn find it in top search engine results. They then click-through to the website since their brand recall is heightened by multiple brand interactions. Hence, the advertisement has assisted the search engine campaign and the search engine campaign has assisted to further the success of the advertisement.

Exa has established a reputation for being the most successful SEO Optimization Company in Australia. Exa's patented Web Magnet™ can propel your website to the top of Google and other search engines for your business and industry's most heavily contested keywords and search terms. Web Magnet™ is Exa's secret weapon in our industry's best practice SEO Optimization strategy. SEO optimization

top of search engine results

Many people think that having a web-page on top of search engine results is either impossible, or that it requires thousands of links from other websites. That is a myth.

If a page has a good content, good menu and inter-link structure, it can appear on top of search queries that return more than a million results. In addition, no outside links may be necessary! Often, only few (1-3) may be enough. I did a search engine optimization on few web-sites that had no, or only 1 weak incoming link, and yet, they appeared for few relevant 2 word queries on the top among million+ results. If the industry is really competitive, and you are trying to target a single word, then yes, certain number of quality outside links will be necessary (qualified clients can get a high PR help from this web-site). However, if user types only 1 word, he/she probably doesn't really know what he/she wants to find. The ones who do, and look for specific things are more likely going to do a purchase/sales, and optimizing pages for those users is a realistic and proven task that real content SEO writing can do, and no spamming or extensive linking is necessary.

top search engine results

SEO for Small Business: Video Example #1

Visit The SEO System now for a 60 Day Free Trial

The Google Penguin SEO Over-Optimization Penalty: Video Example #2

Visit The SEO System now for a 60 Day Free Trial

For years, web amateurs and experts alike have been trying to figure out how to get their web sites and web pages to the top of Google, Yahoo, and the other search engines by learning SEO (Search Engine Optimization). They do this because, frankly, if you're are not on the first page of Google, you don't exist. And, if you don't exist, you certainly are not going to have the ability to generate customers or income online.

There has always been a problem with this approach. 

To illustrate the problem, let's look at an example. If you own a sports website, you presumably have a high level of sports knowledge--that is your speciality, your career. However, to let people know about your sports website, you have to learn the whole new discipline of SEO to get your web content noticed. 

Enter The SEO System.

The SEO System allows web content creators to focus on creating great web content, which is what they should be doing. With The SEO System, you no longer need to research, plan, or even understand SEO. It tells you exactly what to do everyday to promote your web content and then you are done. You no longer need to learn any SEO because it does it all. 

If you have read anything about Search Engine Optimization, you may have learned the general theory: When people link to your web content, your content grows in popularity and moves up in the search engines. However, though the theory of SEO is quite simple, the practice of SEO is rigorous, technically challenging, and extremely time-consuming. If you have dabbled in SEO, you already know that.

So, when I heard about The SEO System, I was dubious about how a product could be created that encompasses everything involved in the practice of SEO. As someone who knows SEO pretty well, I just didn't see how you could take all of the SEO practices and put them in one neat little package that everyone could use. 

After using The SEO System, I now realize I lacked vision. This system is perfect for anyone (beginner or expert) who wants to get their web pages to the top of the search engines. It takes advanced SEO concepts and makes them accessible to all in simple little interface that tells you exactly what to do. In fact, I am a little upset that I have not been using this product all along. I wouldn't have had to waste so much time learning SEO. 

Like email, The SEO System is something that I have open on my desktop all day. It is an essential tool that I use consistently everyday to get my web content to the top of the search engines...and you should too.

Resource Box:
If you would like more information, visit The SEO System today and get a free trial for 60 days. The SEO System Gets you top search engine results without having to put in all the time it takes to research, plan, and understand SEO.

The SEO System is designed for beginners and experts alike

The SEO System is designed for beginners and experts alike.

For beginners, the amazing news is this: You don’t need to know any SEO! As you have probably seen in the Top Search Engine Results Presentation, the only thing that you need to know how to do is copy and paste your web pages into The SEO System. From there, The SEO System directs you how to do everything else.

Experts realize immediately just how much time The SEO System saves them and how much more effective their results are with The SEO System. The SEO System implements numerous proprietary advanced features including:

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some common traits.

If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed.

1. 1.Do I have the proper resources at my disposal to achieve professional SEO results? Search engine optimization takes time, and your internal SEO expert will need to have a great deal of it at his or her disposal - especially at the project's outset when target audiences, keyphrases, and optimization schemes are first being established. Even after the initial optimization effort, the nature of SEO will require this person to spend ample time keeping up with industry trends, monitoring campaign progress, performing A/B testing, and expanding the campaign as new product and service areas are added. Perhaps even more important than time, achieving professional SEO results requires a unique set of aptitudes. The person responsible for your internal SEO initiative must possess the ability to learn quickly and to look at your website from a macro-perspective, marrying together the needs of sales, marketing, and IT. He or she can not be an aggressive risk taker, as this is often a surefire way to get your website penalized and potentially removed from the major search engines. These gifted people exist in many companies, but given the unique attributes that these individuals possess, their time is often already spent in other crucial areas of the business. Without enough time to invest in the project or the right type of person to execute it, an internal SEO initiative is likely doomed to fail.
2. Do I know which departments of my company should be involved, and will they work with an insider? As mentioned above, professional SEO, by necessity, involves marketing, sales, and IT. The SEO expert must work with marketing to find out what types of offers and initiatives are working offline to help translate them effectively online. He or she must work with sales to identify the types of leads that are most valuable so that you can target the right people in the keyphrase selection process. And, finally, your SEO expert will need to work with IT to determine any technical limitations to the SEO recommendations, learn of any past initiatives based on a technical approach, and get the final optimization schemes implemented on the website. Sadly, in many businesses, these departments have a somewhat adversarial relationship. However, it is the duty of the SEO expert to act as a project manager and coordinate the efforts of all three departments if you are going to get the most out of your campaign. No professional SEO project can be completed in a vacuum. For whatever reason, it is often easier for an outsider to get adversarial departments on the same page, in the same way that a marriage counselor might convince a woman of her undying love for her husband while the husband is still grimacing from a well-placed knee in the parking lot.
3. Will someone be held accountable for the results? This may seem like a small consideration, but it can have a tremendous impact on the success of the campaign. If you have added this responsibility to some poor soul's job description with the direction that he or she should "do the best you can," you'll be lucky to make any headway at all (especially if the person is not enthusiastic about SEO). Whether SEO is done in-house or outsourced, someone will have to take responsibility for showing progress, explaining setbacks, and continually improving results. Without this accountability, it is very common to see an initiative fade as the buck is passed.
4. Can I afford delayed results based on a learning curve? It's a reality - professional SEO expertise has a steep learning curve. While the information on how to perform the basics of optimization are freely available on the web, much of the information out there is also contradictory, and some of it is actually dangerous. It takes time for someone unfamiliar with the discipline to sort the SEO wheat from the SEO chaff (on a side note, a "quoted" search of Google reveals that this may actually mark the first occasion in human history that the phrase "SEO chaff" has been used - we're betting it's also the last). Simply put, if the person you are putting on the job has no experience, it will take longer to get results. This may not be a consideration if you aren't counting on new business from SEO any time soon. However, if you are losing business to your competition due to their professional SEO initiatives, time might be a larger factor.
5. Will it cost me less to do it in house than it would to choose a professional SEO firm? Often, companies will attempt this specialized discipline in-house in order to save money, and sometimes this works out as intended. However, accurate calculations of the cost of in-house labor that would be involved versus the price of the firm you would otherwise hire should be performed to make an accurate comparison. When making this calculation, also factor in the opportunity cost of the resource - the tasks that your in-house people are not able to perform because they are involved in SEO. In addition, if worse comes to worst and your in-house SEO expert is led astray by some of the more dangerous "how-to" guides available, it can cost even more to repair the damage than it would have to hire a professional SEO firm to perform the optimization from the outset. And an internal SEO campaign gone wrong can cost even more than the stated fee - websites that violate the terms of service of the major search engines (whether intentional or not) can be severely penalized or even removed, costing you a lot of lost revenue when potential customers can not find your website for a period of time.
6. Do I believe that the end result I'll get in-house will be equal to or greater than the results I would have gotten from a professional SEO firm? Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have not-so-slight increases in your bottom-line revenue. If you believe that your talented in-house resource will, given enough time, achieve results equal to or greater than those that could have been achieved by the professional SEO firm you might have chosen, it may make sense to do it internally. However, in addition to a better knowledge of industry trends, one clear advantage that search engine optimization firms have is the benefit of the experience and macro-perspective that comes from managing many different websites over time. Professional SEO firms can watch a wide range of sites on a continual basis to see what trends are working, what trends aren't, and what formerly recommended tactics are now actually hurting results. This macro-perspective allows professional SEO firms to test new tactics as they appear on a case-by-case basis and apply those results across a wide range of clients to determine what the benefit is. It is harder for an individual with access to only one site to perform enough testing and research to achieve optimum results all the time, something that should also factor into the equation.
7. Do I have at least a slight tolerance for risk? Neophytes to SEO can make mistakes that can lead to search engine penalization or removal. This happens most commonly when they have an IT background and treat SEO as a strictly technical exercise. We are often called in to assist companies who have had an internal initiative backfire, leaving them in a worse position than the one they were in before they started. The simple truth is that you cannot perform effective SEO without marrying your efforts to the visitor experience, but this is not something that is intuitively understood when people approach SEO for the first time. However, professional SEO firms are not perfect either. Some firms use those same optimization methods that violate the search engines' terms of service and can get your site penalized. So, if you do decide to outsource, educate yourself on SEO and do some research on the firm. Know the basics of the business, find out who the firm's clients are and how long they've been in business, and ask for professional references - just like you would do with any major business purchase.

If you have considered all of the above questions, and your answers to all seven are "yes," your company may be uniquely equipped to achieve professional SEO results in-house. If you answered "no" to any of the first three questions but "yes" to the rest, it does not necessarily mean that you can't perform SEO in-house - just that you may not be in a position to do so at this time. Taking the actions required to get you in the right position to answer in the affirmative might be worth your while. However, if you answered "no" to any of the last four questions, you may want to consider outsourcing the project to a professional SEO firm.

A professional SEO firm has the resources, the time, the expertise, and, most importantly, the experience, to launch an SEO initiative for your website that will have a positive effect on your bottom line. Whichever option you choose, it is important that you fully embrace the channel. A half-hearted initiative, whether done internally or outsourced, can be as ineffective as taking no action at all.

Scott Buresh is the CEO of Medium Blue Search Engine Marketing. He has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, SEO Today, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, an Atlanta search engine optimization company, serves local and national clients, including Boston Scientific, DuPont, and Georgia-Pacific. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

Article Source: http://EzineArticles.com/46582

SEO Software: Trying To Catch The Spiders...

SEO software does what exactly?

SEO software frequently starts from the following assumption:

- look at the page that ranks number 1 in Google,

- do exactly the same + a bit better,

- and you will be number 1

SEO software will then examine "all" the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a web site number one because spiders "think" that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.

Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

This is exactly what SEO software does: it claims to know and tackle "all" the parameters that make a web site ranking number 1.

Pitfalls of a software-approach to SEO

Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!

It won't take long until Google finds out that "somebody broke the code" of the spiders. The spiders will be updated to give quality results to the visitors!

This means you need to get an upgrade of your SEO software approach... : you are running after the facts in stead of above the facts.

How to be ranked number 1?

You rank number 1 because you deserve it.

In spider logic this still means:

- your page talks about the keyword you are optimizing for

- you page has lots of incoming links about the keyword you are optimizing for.

This is what ranking number 1 should be about.

But my SEO software is really up to date, or is it not?

Your software can only be up to date AFTER the spiders' software is updated. Unless you write the spiders yourself, you will always be a bit later.

You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.

Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?

A close look at SEO software

SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days... If that is true, then check out to see:

- is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?

- are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?

It's very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.

And don't be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.

I didn't say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.

So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won't take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.

Why do you do SEO in the first place?

SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than "blindly ranking 1 in Google":

--- Always make sure you rank number 1 for a word a lot of people are looking for! ---

If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:

- are they ranking number 1

- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo's search-marketing is considered not too low)

- how long did it take them to be number 1

- how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)

- how big is the competition for the quoted "keyword-phrase" (smaller or bigger than 33.000? As a general rule : above 33.000 quoted "keyword-phrase" results in Google, things become though)

If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn't do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.

SEO software web sites

Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!

Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages...

Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.

And we are talking about a "NET" in Inter"NET": "net" means links here, links there, links everywhere... (that's why links are so important in SEO)

If you don't see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!

Back to Basics: web-traffic

Your purpose is getting as much people to your site as possible, isn't it?

SEO software has the purpose of ranking 1 in Google.

Now it is very easy to rank 1 in Google for the keyword-phrase "jhdkghgkbdcds",
but who is looking for "jhdkghgkbdcds"??? Nobody!

So if nobody looks for "jhdkghgkbdcds", then why bother to rank number 1 with it?

What is a nice number when it comes to "popular keyword searches"? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 "the big boys' are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.

SEO software Conclusion

SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.

Always check the numbers and the facts about any SEO software and (this) SEO article!

Then make a decision yourself. If you see that the SEO software

- is ranking well for it's own product

- is ranking web sites for popular keyword well,

only then you can consider buying it.

Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.

...It's quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!...

You can read more about starting to make some money online, SEO and web-site marketing at : Quick and easy ways to make money

Article Source: http://EzineArticles.com/195358